Introduction: When pet supplies are no longer just "functional carriers" but bonds connecting people, pets, spaces, and emotions — this summer, we’re introducing the Whale Fall series corrugated cat scratcher, redefining the way cats and homes coexist with a "gentle whale."

I. Why a "Whale"? The Philosophy of Life Hidden in the Design

“We didn’t want to make just a ‘cat scratcher’ — we wanted a ‘healing carrier’ that belongs in the home.” At the product kickoff meeting, designer Xiao Lin’s first sketch on the whiteboard wasn’t "corrugated paper" but a whale half-submerged in the sea: “Cat owners know that cats’ moods live in the details — they love curling up in enclosed, cozy spaces, and they favor textures that are rough yet warm. The whale’s shape perfectly wraps around those needs.”

From initial draft to final production, the Whale Fall scratcher’s design went through 17 revisions: the original sharp curve of the "whale tail" risked catching cat fur, so it was reworked into a rounded "tail fin"; the side’s original high-saturation "deep sea blue" clashed with light-toned home decor, so it was adjusted to a pale blue like "sea salt soda," paired with the wheat-straw brown of corrugated paper — as if bringing the seaside dusk into the living room.

“It shouldn’t be ‘the cat’s thing’ — it should be ‘the home’s thing’,” Xiao Lin says. Many users tuck cat scratchers under sofas or in balcony corners, but Whale Fall is designed to "blend in actively" — even placed next to the TV stand, it’s a decor piece with a sense of ease; brushing your fingers over the corrugated texture as you pass by can slow your mood right down.

II. For Cats, It’s a Dual-Happiness Planet of "Claw-Sharpening + Lounging"

When the Ragdoll cat "Milk Candy" pads onto the Whale Fall scratcher at 3 a.m., she has no idea how many "feline-centric tests" humans ran on this board:

 • Corrugated paper density: We chose 3-ply cross-laminated imported base paper — not too hard to hurt paws, nor too soft to crumble after a few scratches. In tests, 6 cats of different ages scratched continuously for 45 days, and the board only showed minor fraying, with no large chunks peeling off.

 • Size and curvature: At 70cm × 35cm, it’s roomy enough for a 6kg cat to stretch fully; the slight arch in the middle fits a cat’s spine perfectly. In testing, an orange cat named "Meiqiu" even turned it into a "nap-exclusive bed," sleeping on it for 6 hours a day.

 • Multi-cat-friendly design: The set’s two scratchers can be placed separately (e.g., one in the living room, one in the bedroom) or connected into a 140cm "extended whale body." Users with two cats report that after connecting them, the cats can "cuddle" on it together — and their fights have gotten less frequent.

“Cats are sensitive creatures; they ‘feel’ an object’s warmth with their paws,” says product manager A Cha, smiling. One user sent a video: her kitten first rubbed its face against the Whale Fall board before gently scratching — “In that moment, I realized we weren’t just making a scratcher; we were making something cats could ‘love’.”

III. When Pet Supplies Become a "Buffer for Life’s Emotions"

In user photos sent to our backend, the Whale Fall scratcher shows up in endless creative ways: someone placed it on a bay window, with their cat curled up sunbathing next to a cold brew coffee; someone laid a thin blanket on it, turning it into a "winter nest" for their cat; a young renter even connected the two scratchers — it’s both a "playground" for the cat and a temporary laptop table for late-night work.

“Today’s young people are actually healing themselves through pet supplies,” says brand director Luna. The original vision for Whale Fall wasn’t just to meet cats’ needs, but to give owners emotional value: “When you get home from work and see your cat sprawled out, sound asleep on the whale scratcher, your tired mood softens right along with it — that’s the ‘gentle bond’.”

As one user wrote in a review: “I used to see cat scratchers as ‘disposable’ — toss them when they break. But even when my cat Nian Gao stops using this whale scratcher, I’ll keep it on the balcony as decor. It’s like a container, holding all the slow, glowing days I’ve spent with my cat.”

Conclusion: A Whale That Holds More Than Just Cat Claw Marks

As pets become increasingly important family members, pet supplies are shifting from "functional tools" to "emotional carriers." That’s the meaning of the Whale Fall cat scratcher: with a gentle whale, it turns a cat’s claw-sharpening and lounging into something poetic, and adds a nook to human living spaces that can catch tiredness and softness.

After all, a good life isn’t about "perfection" — it’s about the fuzzy, gentle details hidden in the everyday: like a cat curled on a whale’s back, and the person who leaves a light on for it.